Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place. Clay is great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip.

Benefits:

• Clay-based
• No shine
• Strong hold
• Great for fine, short, or stubborn hair

How to Use:

• Start with dry hair
• Scoop a fingernail-sized amount of pomade into hands and warm between palms - this step is especially important with this thick formula
• Work into ends of hair first, then toward roots, distributing product throughout hair
• Repeat as necessary for additional hold
• Use your fingers to comb hair into place, or tousle and twist hair for a more natural look
• You may also finish with a comb for a more polished style
• *Styling tip: After styling, sweep a little extra product over the surface of hair tame any flyaways